Brand Identity for Trackbill – The WhatsApp-Integrated Finance Assistant
Poi Studio crafted a vibrant, youth-centric brand identity for Trackbill, a B2C fintech startup that allows users to instantly track receipts and manage finances directly through WhatsApp.
Design Style
In the post-COVID-19 economy, businesses big and small are facing new challenges in the US and global markets. Volatility, uncertainty, complexity, and ambiguity have become the new norm in many industries, making it vital for companies to prioritize business resilience, particularly when it comes to budgeting, cost savings, and lowering operating leverage. One way to reduce costs in wealthier countries is global expansion. By relocating support functions to lower-cost regions overseas, business leaders can better position their companies to weather any uncertainty that may lie ahead.
Challenges
In the post-COVID-19 economy, businesses big and small are facing new challenges in the US and global markets. Volatility, uncertainty, complexity, and ambiguity have become the new norm in many industries, making it vital for companies to prioritize business resilience, particularly when it comes to budgeting, cost savings, and lowering operating leverage. One way to reduce costs in wealthier countries is global expansion. By relocating support functions to lower-cost regions overseas, business leaders can better position their companies to weather any uncertainty that may lie ahead.
Final Deliverables
In the post-COVID-19 economy, businesses big and small are facing new challenges in the US and global markets. Volatility, uncertainty, complexity, and ambiguity have become the new norm in many industries, making it vital for companies to prioritize business resilience, particularly when it comes to budgeting, cost savings, and lowering operating leverage. One way to reduce costs in wealthier countries is global expansion. By relocating support functions to lower-cost regions overseas, business leaders can better position their companies to weather any uncertainty that may lie ahead.












