The Bay Market Brand Design Development
An outdoor flea market in Hong Kong needed fast, precise brand design under Poi Subscription within a tight timeframe to capture their natural, fun, and engaging spirit.
Design Style
The brand merges Eastern and Western influences, reflecting Chris's unique background as an American with US Marine experience and Chinese heritage rooted in kung fu. We developed a bold identity with an orange and black color palette that commands attention while remaining approachable. The design is deliberately clean and sleek, avoiding overly aggressive martial arts aesthetics. Traditional Chinese stamps and calligraphy serve as authentic brand assets, creating harmony between modern typography and cultural heritage.
Challenges
The compressed timeline required efficient collaboration and rapid iteration without sacrificing quality. Differentiating The Bay Market in Hong Kong's competitive outdoor event scene meant creating instantly recognizable branding even in crowded social feeds. The identity needed to work in both digital and physical applications—from Instagram to banners and venue signage. Outdoor settings required colors and designs visible in bright sunlight and various weather conditions.
Final Deliverables
Complete brand guideline establishing visual language, including logo usage, color specifications, typography, and illustration guidelines. Social media templates streamline content creation for vendor spotlights, event announcements, and community engagement while maintaining visual consistency that builds brand recognition.
