DDG Projects Brand Identity
An Asian manufacturing and production house providing one-stop solutions needed a brand identity under Poi Subscription to stand out in a competitive market.
Design Style
DDG required a brand communicating professionalism, reliability, and innovation. We developed a sophisticated system with dark blue as primary color, conveying stability and expertise. Sharp orange accents energize the palette and highlight key information, creating dynamic visual hierarchy. Clean, simple sans-serif typography emphasizes clarity—crucial in an industry drowning in technical jargon. The modern, streamlined aesthetic reflects the efficiency and precision defining DDG's services.
Challenges
Manufacturing tends toward generic corporate identities. Our challenge was differentiating DDG while maintaining B2B credibility. We couldn't be too experimental or the brand might undermine confidence, but couldn't be boring or it would disappear competitively. Communicating DDG's comprehensive capabilities without overwhelming clients required careful balance—feeling both specialized and versatile, expert yet approachable, while considering diverse audiences from startups to established companies.
Final Deliverables
Brand guideline providing comprehensive visual system from business cards to facility signage, with detailed specifications for logo, color, typography, photography, and graphics. Website design translates brand identity into digital experience that effectively communicates capabilities, showcases work, and generates qualified leads with carefully planned architecture.
