CHOMP Design Partnership
An award-winning food-saving app helping F&B businesses reduce unsold food surplus. As a long-term Poi Subscription user, CHOMP fully leveraged our design capabilities across multiple projects.
Design Style
CHOMP's identity balances environmental responsibility with commercial viability, communicating sustainability without preachiness. The design is consistently eco-conscious yet accessible and professional without being boring—crucial for dual audiences of restaurants and consumers. Visual language emphasizes freshness, quality, and positive impact. We avoided guilt-driven messaging, instead showing beautiful food and happy people—positive associations making CHOMP usage feel good rather than obligatory. Color and typography choices reinforce accessibility for anyone appreciating great food at good prices while helping the planet.
Challenges
Supporting a rapidly evolving startup through multiple growth stages with constantly changing needs—pitch decks for investors, consumer marketing, event designs, website updates—required extreme flexibility. We functioned as CHOMP's in-house design team, maintaining deep brand familiarity while adapting quickly to shifting priorities. Creating designs across vastly different contexts and audiences—investor decks requiring credibility, consumer marketing needing emotional appeal, B2B materials emphasizing practical benefits—each required different approaches while maintaining brand consistency. Subscription success depended on delivering quality work quickly across wide-ranging projects without compromising strategic thinking.
Final Deliverables
Extensive range including brand design development, pitch deck revamps securing funding, custom illustrations explaining food-saving process, website serving consumer and business audiences, event materials, social media templates, email marketing, app UI/UX improvements, and countless projects as needs arose. This ongoing partnership demonstrates subscription model value for growing startups—dedicated design support u
