Bino N Booze Social Media Support
A local Hong Kong restaurant specializing in hotpot had a strong brand identity with green and orange colors but struggled to create engaging social media content.
Design Style
Bino N Booze had established green and orange working well physically but not translating to social media. We maintained core colors while developing fresh applications for digital platforms competing in crowded feeds. Understanding successful food content—immediately appetizing, emotionally engaging, shareable—we developed multi-type strategy: mouthwatering food photography, behind-the-scenes personality building, trendy Hong Kong-relevant topics and formats, seasonal campaigns tied to local events, and user-generated community content. Each maintained brand consistency through color, typography, and tone while optimized for specific purposes and platforms, tapping into Hong Kong cultural moments.
Challenges
Restaurant social media is incredibly competitive with new concepts constantly launching in Hong Kong. Creating standout content required understanding design principles, food photography, Hong Kong dining culture, algorithms, and current trends. Maintaining brand consistency while keeping content fresh enough to sustain interest required careful balance—too much consistency becomes boring, too much variation dilutes recognition. Working within practical constraints of busy restaurant operations required efficient, sustainable, replicable systems rather than elaborate setups, developing workflows and templates making content creation smooth while maintaining quality.
Final Deliverables
Comprehensive social media support including calendar management ensuring consistent posting aligned with business goals and seasonal opportunities; professional photo and video shooting capturing food and atmosphere optimally; content tapping into local trends and cultural moments for relevance and shareability; post designs maintaining green and orange consistency while feeling contemporary; strategic guidance on content types, frequency, engagement, and campaigns; templates and systems enabling quality content production during day-to-day operations, building strong presence driving foot traffic and loyalty.
